In the last chapter, we discussed how to promote your products or services. Now it’s time to go over some of the reasons why you should start a business blog. Blogging is an important part of your online marketing strategy because it allows you to build trust and credibility with your customers, resulting in more sales for your company. In this post, we’ll cover compelling reasons that make starting a blog worth your while!
Here are the main topics of this chapter in case you want to jump ahead.
What Is a Business Blog?
A business blog is a platform that allows you to share your thoughts and opinions with the world. It can be as short or as long as you want, so it works well for both busy professionals who need just a few sentences for their latest thought or idea or those who have time to write in-depth posts about their company’s products or services. The best part of blogging is that it offers an opportunity to connect with potential customers emotionally by providing them with valuable information they are searching for. According to an article on HuffPost, only 1% of internet users create new content online while the other 99% only view it.
Here are elements that make a blog.
- A blog is a website that contains articles or posts about a particular topic.
- Blogs are usually written by one person, but they can also be group blogs where multiple contributors share their thoughts and opinions.
- The main purpose of a blog is to provide information on topics that interest the reader.
- Blogs often contain photos, videos, podcasts, and links to other websites as well.
- For your blog to be successful, you need regular content updates to maintain readership and search engine rankings.
- There are many different types of blogs, including personal finance blogs, lifestyle blogs, fashion blogs, and business blogs.
9 Reasons You Should Start a Business Blog
The benefits of a company blog are many. In addition to providing fresh and updated content, it can also help establish your business as the authoritative resource in its field while fostering relationships with potential customers or clients.
A company’s blog can be a powerful tool for connecting with customers. The tone of voice should always remain professional. Still, it is important to have personality and create content that will resonate with your audience to make an authentic connection.
Here are the top 8 reasons your business needs a blog.
1. Builds Trust and Credibility
A business blog will help your business build trust and credibility with your customers by providing them with a reliable source of information. You can provide detailed and in-depth information about your company’s products or services and share helpful tips on improving their lives or giving them the latest updates.
In return for providing valuable content, you will earn a customer base that trusts your brand as an expert source of knowledge.
2. Educate Your Customers
By creating an article each time that your business offers a new product, service, or process, your blog will become a valuable resource for your audience.
By educating customers on the latest and most relevant information, you will establish yourself as an authority in your field.
Throughout the course of creating new content about specific products or services, interested readers may even take the next step to contact you with inquiries either by phone, e-mail, or in-person.
This may result in additional sales and revenue for your company, but it will also provide a better experience for customers looking to purchase products from you.
Your blog can help establish customer loyalty by providing them with the latest updates on new promotions or deals! This is one of the best reasons why businesses should start a blog.
Educating customers on the latest and most relevant information is one of the top reasons businesses should have a business blog.
3. Share Your Expertise
Think of your company blog as a place where you can share your expertise and knowledge. You might write about the best marketing strategies for small businesses or tips on improving customer service to make their experience more memorable.
By providing valuable content specific to your industry, customers will rely on what you publish with your blog as accurate and reliable.
Not only will this help improve your credibility, but it will also show you are willing to provide clear advice for them to make decisions that work best for their personal or business needs.
A company’s blog can be a powerful tool when building relationships with potential customers who may not know they need what you have to offer.
Another reason your business needs a blog because it provides you with an opportunity to share your expertise and knowledge on any topic related to what your company does best for customers to rely on what you publish as accurate and reliable information.
4. Helps You Get Feedback
As a business owner, you might not always be the most objective source of information about your own products or services.
A company blog will provide an opportunity for feedback from customers who have already tried what you offer to make any necessary improvements.
This can help keep costs low and quality high by ensuring that problems are detected before they become too difficult to overcome.
If you’re a small business, customer feedback can be essential because it will allow you to serve your customers better than before.
A company blog also allows for comments from readers and polls or surveys to get direct input about what their audience thinks! This is another one of the top reasons why you should start a business blog.
5. Generate More Leads
Your business blog leads readers from initial viewing into a sales funnel by including links to sign up for an email list or purchase a product. This will help you generate more leads and potential customers for your business.
This is the number one reason why you should have a company blog! Blogging provides an opportunity to generate leads from readers who are not yet in your sales funnel by including links that will lead them into it, such as social media blog posts and email signup forms or purchase buttons on articles.
By creating a blog that includes incentives for readers to sign up to your email list or buy a product, you will be able to generate more leads and potential customers than ever! According to research, businesses with blogs will produce 67% more leads per month.
6. Build Relationships
Your business blog allows you to respond directly to customer feedback and build stronger bonds with your customers. When you respond to customer feedback on your blog, it will show that you care about the comments they have made and want them to continue reading what you post.
People love more than getting a response from someone when they get a personal reply. They may not be expecting this type of interaction with a business, and if done well, they will be thrilled to know that you are paying attention.
This is one of the best ways to humanize your business while also showing them that there’s a person on the other end who cares about their experience and wants them back as a customer.
7. Generate More Traffic
A blog will help get more traffic to your website by featuring it on social media sites such as Facebook, Twitter, and LinkedIn. All you have to do is create a summary of your article and post it on your favorite social media channels, along with a link to the article itself. A study shows that a business that blogs get 55% more website visitors than those that don’t
- Create a summary of your article.
- Post the summary on social media sites, including Facebook, Twitter, and LinkedIn, linked to the article itself.
- Share your blog post on other websites such as Reddit and StumbleUpon by submitting it as an “ask” or “question.”
- Write guest posts for sites related to your content to gain more exposure for yourself and your business.
- Submit articles to directories that are relevant to your industry or niche market (i.e., EzineArticles).
- Get involved in forums related to topics you’re interested in discussing so you can promote content through these channels as well.
8. Grow Your Email List
If you are looking to grow your email database, a business blog can be the answer. A successful marketing strategy will always contain some form of contact information and an effective method for getting people on board. According to stats from Hubspot, 73% of millennials prefer to communicate through email from businesses.
These days emails have become less popular than they were in years past, but that doesn’t mean we should stop using them–especially if our readers find value from what we send out first!
9. Helps Rank Your Website
Many businesses use SEO to rank higher in the search engine results pages (SERPs). But did you know that your business blog can also help you rank higher in the SERPs? The following are 7 ways that your business blog can help you rank higher in the SERPs.
- Blogging about things related to topics that already have high traffic will increase your chances of ranking well for those keywords.
- Producing content regularly will keep people coming back and visiting your website more often.
- Adding links to external websites within posts allows Google’s crawlers access and may boost their rankings for certain keywords.
- Providing useful information is something that Google rewards.
- Creating credible information is something that Google rewards.
- Linking to internal pages related to the same topic can help search engines understand your content better.
- Blog articles rank better than product or services pages.
Reasons Why Small Businesses Avoid Creating a Blog
There are many reasons why a business will hesitate when it comes to creating a blog. But if you can find a way to overcome these reasons, your business will benefit greatly from creating business blog content.
Here are the top reasons that business owners avoid blogging.
- They don’t know what to blog about
- They are intimidated by the idea of blogging
- They don’t have time to write a blog post, or they’re afraid that their content will be too boring for others to read and enjoy
- The thought of starting their own business blog overwhelms them, which discourages them from even trying in the first place
How To Get Started With Your Business Blog Today
Your business blog is an important part of your marketing strategy. Your blog provides a platform for you to share content about your products and services valuable to the people who visit it. It helps build credibility, trust, and leads for your business. However, starting a new blog can seem like an overwhelming task at first glance. Before you start blogging, many things need to be done – from deciding on topics and writing posts to setting up social media accounts and linking them all together!
- Start by brainstorming what you want to blog about
- Consider topics that are relevant to your industry and will interest your target audience
- Select a platform for your business blog–WordPress, Blogger, or Tumblr
- Register with Google Analytics so that you can track the performance of your blog posts
- Write at least one post right away! It’s important to start blogging as soon as possible because it takes time for search engines to crawl and index new content on their own
- Make sure to add a call to action to turn traffic into leads. For example, Hubspot makes sure that 99.9% of all of its blog posts have call-to-action buttons, and you should too.
If you are interested in starting your own business blog and need some help with the steps involved, look at our content marketing services for more information.
Final Thoughts on the Reasons Why You Should Start a Business Blog
Conclusion paragraph: This post has been a comprehensive guide on starting your own successful business blog. Chapter 8 of this series will discuss how you can position your brand and help it stand out from the competition. We’ll be covering topics such as building trust, understanding what makes content engaging, and becoming an influencer in your industry. Stay tuned for more!
