Pay Per Click Marketing
Unlike SEO strategies, Pay Per Click advertising will bring your business new leads quickly. SEO takes your products or services and gets them ranked at the top of Google & Bing Search Engines. This is done by utilizing keywords.
While paid search marketing through Facebook & Instagram utilizes demographics to target those users.
Let’s look at some of the Pros & Cons of PPC to see if Pay Per Click Marketing is right for your business.
Pros & Cons of Pay Per Click Advertising
Pros
After Setup, results can be immediate, which more leads & more revenue.
PPC ads are not affected by the continuous changes that Search Engines make.
With Pay Per Click Marketing, we can target specific users in order to improve the quality of your leads.
Cons
Requires experienced management to optimize budget, or it can get super expensive.
Once the budget stops, so does the traffic & leads. And of course your sales.
Users know the difference between a paid result vs. an organic one. They will likely choose an organic result.
So Should Your Business Do PPC?
Most Successful Businesses do Pay Per Click Marketing
But, it’s because they understand the challenges and they know what to expect!
Businesses use Google PPC Services & Facebook Ads as a supplement to their marketing strategy. These businesses are usually well established. They have good SEO rankings and build their brand through social media, tv, radio, etc.
Our Advice Regarding PPC!
If you are a small business struggling or just starting, we suggest that you put PPC on hold for the moment. Focus your budget on website development, SEO, link building & social media. This will allow you to gain trust for your image or brand.
These services can take some time, but we will help you get the ball rolling as quickly as possible. Once you start ranking on google, the phone will start to ring! But we suggest that you start advertising on Google as soon as you can budget it. There are so many advantages with PPC to get your business rockin’.
View Our Other Services
Is Your Business More Established?
If your business is already ranking on search engines, then you might consider doing PPC. It will help you get more customers and build your brand. Your competition is already doing Pay Per Click Marketing, and so should you.
We can implement affordable campaigns through Google/Bing Search Engines or Facebook/Instagram. Or both, Search Engines & Social Media!
Below we will show you some of the differences between Google/Bing vs. Facebook/Instagram:
Facebook Ads vs. Google Ads
[table id=14 /]Search Engines vs. Social Media
Although both services are paid search, there are differences.
Facebook & Instagram Ads are all about Brand Awareness.
The main difference is that with Facebook, we can laser-target people by demographics. Such as age, gender, income & your competitor’s customers as well. The problem is that social media ads interrupt users.
When people are on these platforms, they follow up with friends and watch puppy videos.
2Damax Marketing creates informational, creative & entertaining ads. They flow in user’s feeds allowing us to entice them. This allows us to develop brand awareness. Plus, we can also offer enticing coupons and specials that they cannot resist.
Google & Bing are all about Instant Results as you Type.
With Google, we target people based on the keywords that they search for. When someone searches for “Doctor Louisiana,” it will show that user all Doctor’s Offices in Louisiana. The problem is that the keywords that everyone wants to use are also the most competitive. Thus they cost more per click.
We will find relative key phrases that are not as competitive to reach the same customers. We also do various A/B ad testing to see which ones serve your potential customers better. There are many other things like the best times to run your ads, etc.
Contact us, and we will be happy to get started on your PPC campaigns. – We have affordable prices, and we never make long-term contracts.
