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Home / Marketing Terms / User Interface (UI)

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MARKETING TERMS

User Interface (UI)

Tags: Marketing Strategy, User Experience (UX), Website Design

Short Definition:

User interface (UI) is how a user interacts with your website. It is the space between the hardware and the user, the point at which the computer and the user’s mind meet. It is the visual and audio information presented to a user as they navigate through a website design.

Defined Answer:

Table of Contents
  • What Is User Interface?
    • Top UI Desing Principles
      • Develop A Good User Interface
      • Good UI Design Gives Quick Results
      • Designing For Low Vision Users
      • How To Find Bad Usability
      • Easy to Use – User experience and Usability
      • Usable, Un-Influenceable Web Design
    • User Interface – 10 point checklist

What Is User Interface?

User interface (UI) is how people and software applications or operating systems (OS) interact with one another. In business and marketing, it is the collection of techniques and methods used to increase the effectiveness of data presentation, communication, and navigation. UI’s goal is to make the software more comfortable to use and websites more consumer-friendly and engaging.

User Interface (UI)

While a visual element is more user-specific, the visuals’ look and feel change according to the device on which it is being used, for example, the web version of a website compared to a smartphone version.

Top UI Desing Principles

Most people are visually impaired through accident or natural causes. If a person is in pain and cannot visually enjoy a particular product/service, a good UI design will help the user want it and get back to a standard quality of life.

Here are a few tips to provide a better user interface for your visitors.

Develop A Good User Interface

Wherever possible, a UI is created for humans and not for machines. The user gets to enjoy using the product or service; a device does not enjoy using it. There are plenty of other ways present in the world of software design.

Good UI Design Gives Quick Results

Websites and apps with intricate designs are developed by designers continually thinking of new ways to raise user performance. But the reality is that a good User Interface design is straightforward to build. It is explicitly designed to get a great user experience, which involves good user behavior.

Designing For Low Vision Users

User Interface is a more complicated process, but it is essential to win the users’ hearts and win maximum market share.

People who may use a scroll wheel on their smartphone for easy access to websites may find it challenging to operate a mouse on flat-screen smartphones (prominently used these days).

So, unless you can get a useful UI and a user interface that is highly accessible by a non-sighted user, it is a waste of time to design a UI for low vision users.

A Good User Interface should entice and inform users as to why it is good. It should not be confused with the brand and have some negative spin on it. It must be clear that it is not something new and something new.

How To Find Bad Usability

Design lovers often get so wrapped up in the fun of creating something that they don’t think about its usability. We have almost lost our passion for user experience in the process. As a result, many websites like to recreate movements and pluses that do not represent their users’ expectations.

For example, if your goal is to display your company’s history, it should not be influenced by any animation or sound. Just give a glance at the site and draw your conclusions from there.

Easy to Use – User experience and Usability

Good web design and better UI design can give higher ROI (return on investment) while minimizing the development efforts. Experts believe that visitors spend more time on different sites on a page than on yours. This also convinces them that this particular site will be easier to use than another. Can view the top 3 sites in a specific industry here and see how easy/hard it is to use them.

Usable, Un-Influenceable Web Design

Sometimes our passion is an influence on our sites but makes sure it’s a good one. Michael couple of points will tell you what you should avoid doing while coding:

  • Reduce the use of Javascript, Flash, and frames.
  • Do not clutter your screen space with tons of links.
  • Do not create a mess with the alignment of existing widgets or buttons.
  • Don’t make the number of columns a significant factor in calculating page size.
  • Above all, a good interface should be easy to find, cross-platform, meaningful, and easy to use.

Implement these tips on your next web design to improve the user experience of your website. If you do, it will undoubtedly get more traffic than your competitors.

User Interface – 10 point checklist

1. Be mindful of contrast

Make sure that text and background colors are easier to read and have sufficient contrast.

2. Make your eyes easy

Be careful to make the layout more comfortable to read. For instance, maintain the edge of text in alineation, keep a restricted color palette, select a font Family that is readable and optimum in size, colorful and eye-catching, but not overwhelming and shielding.

3. Know the user you want

The overall goal can be easily lost in the design process’s details, but what you design are for the user and should therefore be user-focused.

4. Concentrating on usability

Ensure users are intuitively able to use your site/app/program, even if they first visit them.

5. Maintain coherence

Choose a design and stay with it all over the project. To prevent any confusion or frustration in the user’s experience, each page of the site should be set up equally.

6. Be aware of the relevance

The interface should lead to a pleasant, simple, and informative overall experience.

7. Design experiments

Take a closer look at the project’s lead time to discover new design elements that make your final product unique and fun to use.

8. Brand Relevance

On each page of your site, your user should identify the brand, and new users should recognize the brand on their first visit.

9. Design for responsiveness

Whether it is a mobile phone or a 30-inch desktop screen, a website should always be adaptable to the screen it is viewed.

10. Make everything easy

Work should require minimum effort on the user’s part, and each page should use a single primary function.

Related Articles:
  • What Is Website Design?
  • How to Reduce Bounce Rate and Improve Conversions
  • 18 SEO Trends To Look For in 2021
  • Top UX Design Trends In 2021
    A great user experience goes beyond the feel of your site or application. It is intuitive, useful, and accessible to everyone who visits, and it helps you accomplish your business goals. The elements of a great design are subjective, and every business has different needs. However, the best UX designs share many of the same trends. When it comes […]
  • How To Grow Your Business With A Strong Online Presence
« Back to Marketing Terms & Definitions
Related Articles
Related Articles:
  • What Is Website Design?
  • How to Reduce Bounce Rate and Improve Conversions
  • 18 SEO Trends To Look For in 2021
  • Top UX Design Trends In 2021
    A great user experience goes beyond the feel of your site or application. It is intuitive, useful, and accessible to everyone who visits, and it helps you accomplish your business goals. The elements of a great design are subjective, and every business has different needs. However, the best UX designs share many of the same trends. When it comes […]
  • How To Grow Your Business With A Strong Online Presence
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