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Home / Marketing Terms / Responsive Design

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MARKETING TERMS

Responsive Design

Tags: User Experience (UX), UX Design, Website Design

Short Definition:

Responsive design is a web design technique that responds to the device displayed on, such as a mobile phone, tablet, or desktop computer. This is accomplished through the use of fluid grids and flexible images. A fluid grid is a design technique that allows the website to display correctly on any size screen. This means that if you make the browser window smaller or bigger the design will scale accordingly without being distorted. Flexible images display a single image on multiple devices, while the text size and style changes to accommodate the screen.

Defined Answer:

Table of Contents
  • What Is Responsive Design?
    • Responsive Design Viewport
    • Why Your Website Should Have A Responsive Design
    • Using CSS For Responsive Web Design
    • Flexible Images IN RWD
    • Responsive Design Is A Must

What Is Responsive Design?

Responsive design, also known as responsive web design (RWD), is a graphic user interface (GUI) design style that uses a fluid layout that responds to the device’s screen size that is accessing the site. This means that the designer uses a fluid layout for the entire site.

There is no fixed width per se, rather a layout that responds to the screen size. This makes the site more user friendly as it responds to the screen size and resolution of the device used to view the site. It also allows the designer to eliminate the need for separate mobile sites.

It is a technique that indicates that the design and layout should responsively respond to the viewer of environment and behavior depending on their screen size, orientation, and platform. The technique combines a good use of CSS media queries with flexible grid layouts.

What is responsive design

Responsive Design Viewport

Responsive web design is a technique that enables the designer to use a flexible grid and layout to fit various mobile devices without compromising the navigation and information presentation. Responsive design viewport adapts to various mobile devices such as tablets, smartphones. It makes the content available across all mobile devices with CSS media queries and appropriate technologies. The flexibility in the design and the use of various technologies make responsive design viewport a popular choice for designers and developers.

Why Your Website Should Have A Responsive Design

If your website is not mobile-friendly, you are losing many potential visitors who will never turn up. In today’s world, where people spend most of their time on their mobile phones, a website that is not mobile-friendly can prove to be a real turn-off for visitors. Your website should be designed and developed to be viewed easily and quickly by mobile users. Also, it should not cause delays when the website is accessed on mobiles. All these methods should be your focus while designing a great business website.

Using CSS For Responsive Web Design

CSS is one of the best technologies to use in building mobile-friendly websites. You can make your website viewport responsive through various methods like Flexbox, overflow, fluid, and others. Depending on the screen size and the browser window, you can make a mobile-friendly responsive design.

Flexible Images IN RWD

When optimizing images for mobile, the focus is always on speed. Flashy layouts and heavy images cause mobile users to freeze up. The mobile web also has a deficient screen-view-area-to-area ratio problem. As a result, too many mobile websites are sluggish to load, filled with ads, and full of other useless bells and whistles, all of which lead to a bad user experience.

There are several methods for optimizing images for mobile web designs. One of the most popular and yet simplest ways to do so is to use small, optimized images that load faster on smaller sizes. This is called “responsive design.” Responsive design makes your site responsive by rearranging images to fit the cell phone’s screen without making the site break or freeze up. This ensures that users can easily access your site and that they have an enjoyable browsing experience.

Responsive Design Is A Must

Mobile search is growing rapidly.  Google said the move was intended to provide “the best mobile experience to anyone using Google worldwide. ” And that’s not all. Google has now moved to mobile-first indexing. This means that websites that are not mobile-friendly will be harder to find in a Google mobile search. “Google is getting serious about making ranking for mobile search easier to understand. It’s now time to get serious about making your website mobile-friendly.

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