Microsite

Short Definition:

A microsite is a separate website, which exists for one specific purpose. For example, a company might have a one dedicated to selling a specific product in a specific category or a service. As long as it is a portal to itself, it is still considered a microsite. If it links to a larger website or offers multiple services, it is not considered a microsite.

Defined Answer:

Where Are Microsties Used?

A microsite is simply a branded small unit of web pages or a cross between the main website and a landing page. It is generally located outside of the main companies main website or domain URL. The micro-site may have its own domain name, but it may also be found as a sub-domain of the business or web site.

A micro-site is used for marketing, sales, and other purposes when a business owner wants to share information and services with a targeted audience without the expense and trouble of creating a large, high profile website.

What Are They Used For?

Many businesses use microsites for marketing, promotions, branding, and several other marketing strategies. It is an extremely effective brand awareness method for small businesses, home-based operators, and websites that are trying to build a customer base.

When a company launches a new product or service, it has expenses associated with creating an optimized website design for the product or service and then launching it. 

How do micros work for marketing?

Microsites are a great way to create a large audience, especially when targeting younger audiences or an online niche audience. They are cheaper than creating a website and are much more effective when used for promoting the brand in conjunction with search engine optimization, pay per click advertising, and other forms of marketing. 

There are many places on the internet that offer microsites for marketing. Some examples are content sites, blog sites, and content sites that allow you to have your own space, called a blog, that you can use to write content to post on your microsite.

These microsites, which are often called post-click landing pages, or blog rollers, will link back to the parent website or site. This allows the parent website to receive organic search engine traffic and a constant flow of leads and potential customers. This type of marketing allows companies to get their products to the public, similar to traditional marketing forms.

Optimizing For Conversions

A microsite could be compared to an informational website; however, it is more than that. Instead of directly selling the product or service to the target audience, it allows you to provide valuable information beneficial to the target audience. The information provided may be about your brand, philosophy, and goals, or an event.

When done properly and with good SEO results, your brand will build a reputation with the targeted audience. The relationship will continue as long as the websites are kept active. Micros can be updated and changed as needed, which means the brand will not become stale and instead maintain its current level of visibility with the target audience. Please take a look at an article we wrote on how to optimize your website for conversions to learn more.

Are Microsites A New Thing?

Microsites are not a new form of internet marketing. They have been used in traditional online marketing campaigns for many years, but their role in SEO and PPC today has become essential.

This increase in importance is due to the fact that many companies now realize how powerful microsites are for marketing purposes, and that it is important to keep them active and updated, in order to reach as many people as possible.

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