Long-Tail Keyword

Short Definition:

A long-tail keyword is a search term that typically has a low search volume. They may not have as much traffic as more common keywords, but they can be an effective way to increase page views and search engine rankings. The term ” long-tail keyword ” was coined in 2004 by Internet consultant Sean Anderson. Anderson wrote that the long-tail “occurs when the focus is not on an exact keyword or group of keywords, but on a larger set of terms. It is a range of keywords, rather than a single keyword.”

Defined Answer:

Search engine optimization (SEO) has become a science with many terms and acronyms over the years. SEOs have created several strategies for increasing a website’s search engine ranking. One of the most effective strategies is known as long-tail keywords. Long-tail keywords are phrases that are more specific than the average keyword to increase search engine ranking.

When people think of SEO, they usually think of backlinks, keywords, and content. While those three factors are still important, new studies show that long-tail keywords are becoming just as crucial to ranking well in search engines.

What are long-tail keywords?

Long-tail keywords are low search volume terms consisting of three or more words. It has nothing to do with how long or short a keyword is, how well it is likely to be converted, or how specific it is, despite what many people think.

Although few people search for individual long-tail queries, long tails actually make up a large chunk of all Google searches when you add them together, especially when voice searches are used daily.

Ahrefs reports that 92% of all keywords searched are long-tail keywords. This is one of the main reasons that you should be using these in your SEO strategy.

Why focus on long-tail keywords?

A great SEO strategy is to focus on long-tail keywords. Long-tail keywords are keywords or keyphrases that are more specific than commonly used keywords and usually longer. Long-tail keywords get less search traffic, but they will usually have a higher conversion value because they are more specific. They allow you to gradually get more traffic to your site and find fresh and motivating audiences.

One of the best things about using SEO for long-tail keywords is that you will take advantage of the natural listings that these keywords bring to your website. Long-tail keywords are more specific and longer keyword terms that visitors are more inclined to utilize when they are close to a particular point-of-sale or to use voice search on the internet.

One of the biggest concerns for online marketers is getting their site listed on Google’s first page of results. With these long-tail keywords, you can rest assured that you will be able to get your site included in Google’s search engine results pages.

Optimizing for long-tail keywords

There are many ways to rank well for these long-tail keywords, and this includes optimizing your webpages so that they rank higher than other sites with similar content. Optimizing your website for these keywords is a smart move that can boost the number of conversions and overall revenue coming into your business. The main goal is to rank higher and rank well to create organic traffic that converts into paying clients. This process will make you money even when you’re not actively advertising your site. This is what digital marketing is all about – driving organic traffic to your site that will eventually convert into paying clients.

Long-Tail Keyword Strategy

The key to getting your website on the first page of Google depends on your use of long-tail keywords. These long-tail words are essential in your overall keyword strategy for rankings. If you want to rank your site and want to be found, you need to use long-tail keywords in your blog content and website.

If you need help with creating a long-tail keyword strategy for your business, our SEO company can be exactly what you’ve been looking for. Contact us for a free proposal.

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