In a nutshell, engagement rate is a digital marketing metric that measures the number of interactions a particular content has received. Generally, the engagement rate is usually calculated according to the total number of mentions/tweets a brand has received—the frequency with which the brand posts new information and the average time users spend on its pages.
A microsite is usually created to promote special offers or sales campaigns. They are created to intend that the users return to the website and engage with the content every time they want to learn more about a certain topic. Let’s say it’s Black Friday, and you’re a big online retailer. You may decide to create a microsite to promote the deals that will be available from Friday through Sunday (and possibly longer). You will post information about the promotions and special offers on the site, along with articles and videos that will keep users engaged.
Responsive web design is a method for developing websites that can adapt to the device or screen they’re being viewed on. It doesn’t matter if the viewer is on a desktop computer, tablet, or mobile phone—the content of the site will be shown on that device in the best way possible, without requiring the user to zoom in or out or click links to different pages. Responsive design is a popular alternative to creating multiple sites optimized for different devices, and the best part of responsive sites is that they’re easier to maintain.
Mobile optimization is a term used in marketing to describe a business’s ability to offer a good mobile experience to customers. Customers should be able to access your business and its content through their mobile devices with a minimum amount of hassle.
Call-to-action is an essential digital marketing term that refers to any word, phrase, or image that prompts a visitor to take action. While call-to-action is a broad term, it is generally associated with calls to action at the end of advertisements. (For example, the words “Learn More” or “Click Here” could be a call to action.)
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