Mistakes That You’re Making on Facebook Ads
Are you having trouble with Facebook Advertising? You’re not alone; many people have problems figuring the best approach to success with their campaigns. I’m going to share with you a few tips that you need to know how to avoid these mistakes, and you’re going to have a much better chance of converting more traffic to your website. One of the biggest mistakes people make on Facebook ads is not choosing the right campaign to begin with. The problem is, if you don’t have a specific target market, you can’t get the amount of traffic that you want. Here are some of the top mistakes you’re making on Facebook ads.
1. Using The Wrong Keyword.
This is one of the most common mistakes you’re making on Facebook Ads, and this is also one of the most dangerous Facebook advertising mistakes to make. If you’re using the wrong keyword for your advertisement, chances are you aren’t going to get the amount of targeted traffic that you want. Make sure that you’re targeting your advertisements based on the things that your customers are searching for.
2. Not Using a Promotional Code or Coupon.
People often use their social network accounts to buy products online. They are great for helping you to drive traffic to your website and also help you to convert traffic to sales. Using their tools, you can create sales and get more traffic to your site.
3. Targeting The Wrong Audience.
If you’re using the wrong kind of audience for your advertisement, the chances are that your advertisement isn’t going to get the targeted traffic that you want. Using an audience analysis tool like Semrush or Ahrefs, you can determine what kind of audience you’re driving to your site. You can even use these tools to find out what kind of audience your competitors are targeting. It is important to understand who your ideal consumer is to target them with the correct keywords and audience selection.
4. Copying Other Facebook Ads.
There are two main reasons that people create duplicate ads because they feel that if another business is using a particular ad, then it must be working. When you create duplicate ads, you’re really giving your potential customers the sense that you’re offering something that they haven’t already heard about. This makes it very difficult to attract them to your advertising campaign. Duplicated ads are one of the biggest Facebook advertising mistakes you’re making, and that’s why you need to make sure that you create an audience based on your specific campaign and offer.
5. The Wrong Place to Market Your Business.
The problem with letting Facebook choose your ad placements is that the people who see your advertisements might not be the ones you’re trying to engage with your product or services. Decide if placing your ad on Instagram or Facebook partners is the right move or not. Once you know the answer, you can choose which locations you want to show your ad in.
6. The Wrong Advertising Format.
One of the biggest Facebook ad mistakes is that you’re using the same format repeatedly. Every campaign should be different. To make more sales, you have to create different advertising formats to match your landing pages based on that specific campaign. It would help if you thought of every ad individually and decide how you want to gear people towards an objective. Adding a call-to-action button to your Facebook ad boosts the click-through rate by 2.85x (source: Adroll)
7. The Wrong Message.
Even though you’re spending a lot of money on a campaign, if you’re not using the best message to sell your product to the right people, it’s not going to pay off. Think about the pain points and the solutions that you are providing for people. Your message must be clear and intentional so that people know exactly what you are offering. This direct message will cause people to feel an emotion that will trigger them to proceed with your call to action.
Conclusion
Facebook ads can be super rewarding to most businesses if done correctly. But it would be best if you took a moment to think about your approach to set up your campaign. If you need any help, contact us today.
