Marketing Guide: How To Audit Your Online Presence

Are you looking to improve your online presence? Do you want to know what’s working and what’s not? A comprehensive audit is the best way to find out. This marketing guide will walk you through the process of auditing your online presence, giving you tips on how to optimize for success.

One of the biggest challenges for small business owners is figuring out the best marketing strategy to grow their business online. If you are one of many small business owners in this situation, you might be asking yourself one or more of the following questions:

• Do you need to create more content?
• How often should I post it on social media?
• What are the best times of day to post?
• Should you use a blog or an Instagram account for your business’s online presence, or both?
• How do I make sure my website is up-to-date and has all the important pages that it needs?
• What’s the best way to introduce my business to customers who have never heard of me before, and why should I use this strategy?
• How do I make sure that people find my website when searching for something related to my product or service on Google?
• What keywords should I focus on to get more traffic from search engines?

The questions can go on and on, but this marketing guide will provide you with some solutions to these problems.

Here are the main topics of this guide in case you want to jump ahead.

Ok, let’s get started.

But first, let me explain what an online presence audit is and why you need to do one for your business.

What Is an Online Presence Audit?

An online presence audit is a detailed analysis of your current digital marketing strategy. This includes the following:

• Examining what’s working and what isn’t
• How the website looks to visitors
• Optimizing on-page SEO for better rankings in search engine results pages (SERPS)
• Off-page optimization by building links from other websites to yours so that you rank higher in SERPs
• Analyzing the marketing and campaigns you’re using to promote your business online.
• Social media presence analysis (how much time people spend on each of your different social media sites)
• Reviews from customers that are shared about what they think about doing business with you and more.

An audit is not just for big businesses! In fact, small businesses should have a digital marketing audit done before they make any major marketing decisions. Your business may not be at the point where you can afford to hire someone else to do it, so that’s why I put together this modern-day marketing guide for small businesses with all of the tools and resources on how to conduct one yourself.

The Benefits of an Online Presence

The purpose of an audit is to help you identify the issues that matter most in your digital marketing strategy and what will be necessary for developing a plan of action.

You need to have an audit because it’ll show what’s working and what isn’t, so you can focus on the parts of your business that generate revenue and dump everything else. It also helps with budgeting and prioritizing your marketing budget by understanding where you’re spending money without generating a return.

An online presence audit will help to identify the highest priorities for optimizing your online presence, such as:

• Website Review (is it up-to-date with all of the pages necessary?)
• SEO Analysis both on and off-page
• Editorial Content Review (are you publishing the right content? is it good quality?)
• Analytics Review to understand what your customers are looking for and how they’re finding you on Google.
• Marketing campaigns review, both online and offline marketing efforts that are generating leads or revenue without having a specific strategy in place)
• Social Media Presence Review (How much time are people spending on your different social media sites? Is the content you’re posting a good representation of what’s happening with your business?)
• Online Directory Reviews: Has your company been added to any online directories yet, and is it ranked high enough for traffic-driving search engine results pages (SERPS)?
• Reputation Review (This will typically include a review of the comments, reviews, and ratings you have on social media sites like Facebook or Yelp)
• Customer Reviews Analysis: How are your customers reacting to how your business is treating them?
• Google My Business Listing Review (Do you know if it’s been updated with all the important information?)

Next, we will discuss what you will need to prepare for your audit, such as having the right tools to record your findings. Google Sheets and Docs.

How To Prepare for Your Audit

The purpose of an online presence audit is to help you identify what’s working and what isn’t in your digital marketing strategy so that you can focus on the parts of your business generating revenue while dumping everything else. It also helps with budgeting and prioritizing by understanding where you’re spending money without generating a return.

Before we get started, it’s important to have the right tools for recording your findings. Google Sheets and Docs are free apps from google.com/sheets (or docs) that will make this process so much easier than typing everything into an Excel spreadsheet or Word doc.

Now, let’s get started with the audit.

The first thing you’ll need to do is create a Google Sheet or Excel Spreadsheet document with the following headings:

• Website
• SEO Analysis both on and off-page
• Editorial Content
• Analytics
• Marketing & Digital Campaigns
• Social Media Presence
• Online Directory
• Online Reputation
• Customer Feedback
• Google My Business Listing

Start Your Online Presence Audit

Use this guide to audit your own website and other aspects of an online presence and see what changes you need to make for success.

Take a look at the questions below and analyze your site to find the answers. Once you have the answer, add them to your tracking sheet.

How To Audit Your Website

A comprehensive audit of your online presence should start right where the customer enters into your web experience. This is why a business owner needs to know how their website looks like from the perspective of your target audience.

The website review is a way to get an overall sense of how your site looks and what it offers, including pages that are not working as well as they could be in terms of search engine optimization (SEO). The goal is to create traffic back to your site from online sources like Google Maps or Yelp and creating the best user experience possible for new and returning visitors.

There are five key areas to examine when doing a website audit.

• Content
• Structure
• Speed
• Usability
• Security

Let’s begin with taking a closer look at these areas.

1. Analyzing Your Content

The content on your website is the single most important component of your website. It’s what represents you online, so it needs to be clear and concise about who you are, what services or products you offer, how they’re different from competitors’ offerings, and why visitors should trust in buying from you.

Here are some questions to ask yourself when examining content:

• How many pages your website has, including the home page?
• Is your content optimized with keywords that show up on SERPs?
• What type of content are you publishing (events, new products, or services), and how often?
• Do you have a well-designed, easy-to-navigate website?
• Is your content clear and concise about who you are?
• What services or products do you offer, and how they’re different from competitors’ offerings?
• Why should visitors trust in buying from you?
• Does the design of your site make it hard for customers to find what they are looking for?

How To Create a Content Strategy

To have a successful content strategy, you need to know your audience.

• What kind of content are they looking for?
• How often do they want new posts?

Once you answer these questions, it will be easier to create an editorial calendar that keeps up with those demands and helps build trust in your business.

A great way to think about a content strategy is to think of the customer when you audit your online presence.

• What would they need?
• When do they want to know it?
• How much information should be shown on one page or in a post, and how long will your posts be?

The goal with this roadmap for success, which includes consistency and variety, is for you to create traffic back to your site from your online presence like Facebook and organic search. This is necessary for a strong SEO strategy and building trust in your business so that visitors will come back again, whether it’s to buy something you’re selling or learn more about your services, business background, etc.

2. Analyzing Your Site’s Structure

The structure of your website is how the content is organized on pages. Is your site easy to navigate and make purchases from? Does it use a clear hierarchy, or does the user need to scroll around looking for what they’re seeking?

Here are some questions you can ask yourself about structure:

• What type of website do I have (single page, blog posts only, product page only)?
• Is my business phone number and call to action on every single page?
• How many different pages does my website have, including the home page?
• Are there any broken links and 404 error messages that are preventing visitors from finding what they’re looking for right away or taking them to a blank screen with an “oops” message instead of giving them a chance to find what they’re looking for?
• How many pages does my website have, including the home page?
• Does clicking on links take visitors outside of their browser window or open another tab so that it’s not easy to get back to where they were browsing before opening a new link?
• The site has a clear navigation system.
• Is the site responsive on mobile devices like tablets and phones?
• Do you have a sitemap page that lists all individual pages on your site?
• Does the site have a clear navigation system, and does it show all of the available pages to customers?

You can use SEO tools like Semrush, Screaming Frog, and others to do a complete crawl of your website to show you any errors like 404 pages, find broken links, analyze page titles and discover duplicate content. It’s also very important to set up your free Google Search Console account to find important data about your website.

How To Create a Strategy For Your Site’s Structure

To create a strategy for your site’s structure, you first need to decide what kind of website it is.

• Is this an eCommerce site only?
• A blog-based content or informational site?
• A service-based website with a blog?

Once you know the answer to that question, it will be easier to implement a hierarchy and system, so customers can find what they’re looking for right away and in a logical way.

For example, if your website is an eCommerce site that sells products online or through the phone, you might want to have product pages as well as categories with all of the different types of items you offer so customers can find what they’re looking for faster than trying to search through a blog post or an informational page. This can be done by creating a mega menu.

To make it easier to find what they’re looking for, you want to have the right structure in place with things like product pages and categories so customers can easily navigate your website.

Once you know how many different types of pages are on your site (including the home page), you can then decide how many links are appropriate on each page or post.

For example, if your website is a blog-based site with only one main article per home page and no other pages to click through, having more than four links might not be necessary for an optimal experience. On the other hand, if you have five different types of service pages to click through, you might have up to more links on each page or post.

The right structure for your website is one of the most important aspects when optimizing it so that customers can find what they’re looking for quickly and easily.

If the site has a clear navigation system but no main call-to-action, visitors won’t purchase. In this case, it might be better to have the call-to-action on every single page and not just in one place.

In general, you want your customers to experience ease when browsing through your website so they will return – whether it’s to visit or to buy a product.

3. Performance

The performance of your site is a measure of how quickly it responds to clicks or taps. If your site takes too long to load, people will look for another website that doesn’t take as much time and effort.

Plus, your website’s speed is crucial to your site’s rankings in SERPs. Google takes page load speed under consideration when ranking websites, so a fast website is more likely to rank higher than one that loads slowly.

• How long does your site take to load?
• Do you use any plugins that could be slowing down the website’s loading time?
• What type of hosting plan do you have? Is it shared, VPS, managed, etc.?
• How many redirects are there, and how long do they take to process?
• How does the design of my website affect its loading time?
• Does using fancy graphics and animations create a slow-loading site? What about live video?
• How can I reduce my site’s page load time without sacrificing design and features?
• Can I see all text without scrolling on mobile devices or tablets like an iPad?
• Do most of the pages load on top-of-the-line computers and mobile devices?
• Is there a significant amount of coding errors that might slow down website performance or affect how well it displays in different browsers?
• What can I do about coding errors that are slowing down the performance of my website to ensure a better user experience?
• How long does it take from clicking “login” to accessing your account?
• How long does it take from clicking “submit order” to accessing the confirmation page on checkout?
• How long does your website take to load, both in terms of individual pages and overall loading time for navigating from one end of the site to another (like an eCommerce site)?
• How long does it take for a customer to be able to log in after clicking the “login” button?
• How long does it take from clicking “submit order” on checkout and redirected to the confirmation page of that purchase?

How to improve your website’s performance

Keep in mind that the performance of your site is dependent on a variety of factors. Browser speed, type, and age of the computer or mobile device being used to access the website, as well as internet connection speed, all factor into how quickly your site loads.

There are many ways you can improve your website’s loading time without sacrificing too much design or features.

Optimize your website for speed:

Testing your site’s load time is easy and can be done using a free tool like Pingdom Website Speed Test to see how long it takes for pages to fully load on different browsers, from desktop computers (either PC or Mac) tablets, mobile devices, etc.

Reduce the number of redirects:

Each time you click on a link, your browser is redirected to that new page, and web developers can’t know how many clicks it will take for someone to reach their desired destination. Redirecting visitors through multiple pages can slow down your site’s loading time.

To improve performance, make sure to reduce the number of redirects and maintain a single URL.

Reduce use of graphics or animation:

If you want to have fancy features on your site, then be sure to balance that with an enhanced loading time. Fancy graphics and animations may add style, but they could also slow down the overall load speed as well as eat up more of your website’s memory.

Optimize images:

Keep in mind that some designs may not be ideal for mobile devices because they use too many large and high-resolution images, which can slow down the loading time of your site on mobile devices. Ensure to create a balance between design features, image size, and performance when creating an online experience.

Minimize use of plugins:

If you have too many plugins running on your site, it can slow down performance and affect the load speed. Consider clicking “disable” or “uninstall” if any unused ones might be slowing down your site’s loading time without providing a valuable service to your website’s visitors.

Reduce the number of scripts:

The more scripts running on your site, the slower load times will be, and this can affect how well a visitor’s experience is when visiting your site. Consider disabling any script that may not provide an important service to your audience or might slow down your loading time without providing significant value.

Compress scripts and stylesheets:

If you have many scripts and stylesheets on your site, it can slow down the loading. Compressing these files with a quality plugin like WP Rocket will help make sure that scripts are optimized in size for website performance improvement.

Optimize database tables:

A full database can slow down your site’s load times. Consider optimizing tables by removing any duplicates or unused entries to help speed up the process of loading pages on your site.

Use a content delivery network:

CDN’s are servers that will host files for you and deliver them with optimized performance to reduce load time delays.

Use a quality hosting company:

A quality hosting company will offer unlimited bandwidth and a high-quality server for your website to avoid any slow loading time.

4. Website Usability

The usability of your website is a measure of how easy it is to navigate and use. Usability is a key factor in getting customers to come back. Ask yourself these usability questions when you audit your online presence.

• Is the site organized in such a way that customers can quickly find what they’re looking for?
• Do visitors need too many clicks or taps before arriving at the page where they want to buy something, sign up for an event, etc.?
• Are all important contact information links at the top of every page on your site?
• Is there an easy-to-find contact form in case visitors need to get in touch with you quickly?
• What’s your bounce rate for each page or section of the site, meaning, what percentage of visitors only visit one page before leaving again?
• Is it possible that some pages have low-quality content that people don’t want to read?
• Do users have to sign up for an account to access certain pages?
• Is there a contact page on your website that includes all the information needed by customers?
• Are there any unnecessary fields or buttons that customers
• Is it user-friendly?
• Is the layout clean, and is there good contrast between text and background colors?
• Are pages broken up into smaller sections for easier loading times on mobile devices, tablets, or laptops?

How To Improve Your Website’s Usability

Make sure the site is organized to be easy for customers to find what they’re looking for. Too many clicks or taps makes it difficult for visitors to navigate your website, and that can lead them away from completing a goal in their visit, such as making a purchase. To improve usability, you’ll want to make sure all the contact information is at the top of every page on your site, in a place where visitors can easily find it.

Look for ways to make navigation easier by including clear and simple links throughout your website so customers don’t have to spend time trying to guess how they can get what they want from you or navigate through too many pages to do so.

Monitor the bounce rate for each page and section of your website, meaning how many people only visit one page before leaving again. This will help you identify if there is something wrong with the content or design on that particular page–something that needs fixing right away! Low-quality content can be a reason for a high bounce rate, so it’s important to make sure all the pages on your site have high-quality content.

If you are using an eCommerce website, then consider adding a contact page that includes all of the information customers need–including customer service hours and phone numbers and links to social media sites if you have them.

If you are in the business of hosting conferences or events, then your website should include a clean and user-friendly layout that is broken up into smaller sections for easy loading times on mobile devices, tablets, or laptops. Showcase the benefits of attending with clear registration information–and make it very apparent how to register.

Finally, make sure your website is user-friendly and provides good contrast between text and background colors for easy readability!

5. Security

Security can be a minefield, but it’s worth looking at just to make sure there are no issues with hackers or malware on your site. If you’re unsure about this issue, consult an expert who specializes in website security.

• Is there an SSL certificate installed that is not expired and will be for another year?
• Are all videos embedded with a code that protects the copyright to avoid any lawsuits?
• Do you have a privacy policy that clearly states what personal information is collected and how it’s used?
• Does your website use cookies for analytics or marketing purposes? If so, are they being kept secure from hackers with rules in place against third-party access (such as Google Analytics)?
• What level of encryption is used on sensitive pages like the checkout page, registration form, and login area?
• Is it 128-bit or 256-bit encryption?
• Are there any broken links that might be redirected to an unknown domain as a result of security exploits in third-party plugins or themes

How To Improve Your Website’s Security

To improve your website’s security, you’ll want to ensure that you have an SSL certificate installed and not expired.

If it is, you’ll want to renew your SSL certificate as soon as possible!

You should also make sure that all videos are embedded with a code from the video creator or content provider. This way, copyright won’t be violated, and lawsuits can be avoided.

It’s important for any website–but especially eCommerce websites–to have a privacy policy. This will let visitors know what information is collected and how it’s used, building trust!

Make sure your website securely uses cookies by following these three guidelines: only use them when necessary and do not store sensitive personal data like credit card or social security numbers; restrict third-party access to the cookie; and make sure the cookie is secure.

If your website has any sensitive pages, such as a checkout page or registration form where people might input the credit card information, then you’ll want to use 256-bit encryption for these areas of your site! With this level of security, it will be harder for hackers to get access to personal data on your site.

Are there any broken links on your website that might be redirected to an unknown domain due to security exploits in third-party plugins or themes? If so, you’ll want to update these items ASAP!

If you are not sure if anything is wrong with the design or content on a particular page–something that needs security attention–then you’ll want to use a plugin like Wordfence or Sucuri that will scan your website for any of these issues.

If you have found broken links, update them with the new URL and ensure they go to the correct page(s).

Finally, if there is anything on your page that might need security attention, you’ll want to scan your website with a plugin like Wordfence or Sucuri and find a way to create daily backups, preferably from your server but you can use plugins like WPVivid Backup and save a copy on your Google Drive.

Search Engine Optimization (SEO):

One of the most important aspects of your online presence is how visible you are on search engines. SEO can be split into two parts: off-page and on-page optimization.

Off-Page Optimization: This part refers to things outside your website that affect where and when it appears in Google search results like backlinks, citations, and social media interactions.

On-Page Optimization: This part refers to things on your website and how they might affect Google search engine rankings for those pages. There are many factors in this area, but one of the most important is making sure you have enough high-quality content on these pages (i.e., blog posts or articles) for Google to find your site when it searches for the topics you have written about.

To run an effective audit of your website’s SEO, you will need a professional SEO tool like Semrush or Ahrefs. Every online presence audit that we provide for our client’s sites involves using these tools to perform a website audit.

But here are some questions when analyzing your website’s SEO:

• Does each page have a title tag that has keywords related to it?
• Does it include meta descriptions with keywords as well for when people are looking through search results?
• Is the URL readable and easy to remember?
• Does it have a keyword-focused title as well?
• What are keywords that people search for when they come across your site or content on your website?
• Does your business name, domain name, the home page, blog posts–anything you create–include these words in them somewhere so Google can find your business?

How To Improve Your SEO

The easiest way to drive traffic and sales on your website is through creating high-quality, SEO-focused content.

This can come from a variety of places: blog posts that provide tips or advice for people searching keywords related to your niche, interviews with experts in the field (or yourself!), product reviews–anything that provides value to your audience.

The rule of thumb with SEO is that the better you rank for a given keyword, the more traffic will come from Google search results.

However, it’s important not to overstuff everything on your site with keywords or anything too spammy–Google has gotten much smarter in recent years and can tell when this is happening.

An easy way to start optimizing your content for Google search results is by using a plugin like Rankmath or SEO Framework, which will let you insert keywords into title tags and meta descriptions with ease!

At a minimum, content should be published regularly (ideally once or twice per week) and should include both older posts that are evergreen in nature and new ones related to current events.

Editorial Content Review:

A business’s online presence should include their website and editorial content about what they do, how it relates to other businesses and organizations in their industry, or any other relevant topic. This is an important factor in customer reviews as well, but also for SEO purposes.

Here are some questions you need to find the answers to.

• Is there enough content on your site?
• Can people find what they’re looking for, or are you just pushing them to buy something right away?
• Are you having someone post new articles regularly so that customers can learn more about the topics that interest them most and keep coming back for more?
• Do you post articles about the latest trends in your industry?
• Are these posts too promotional, or do they provide valuable information for people considering working with your business or buying from you?
• What other types of content would make sense to include on your website, such as images, video clips, blog posts–anything that might be appealing to your audience and lead them to buy from you.

How To Improve Your Website’s Content

The most important is making sure you have enough high-quality content on these pages (i.e., blog posts or articles) for Google to find your site when it searches for the topics you have written about. To run an effective audit of your website’s SEO, you will need a crawl report showing you the robots and crawlers on your site.

What else is necessary to optimize a website for SEO? This includes keywords built into titles tags or meta descriptions, images with captions containing keywords (or product names), pages linking back to other articles of value to drive traffic from one page on your site to another, internal links (links within site to other pages), and external links (outbound hypertext at the bottom of each page).

The best strategy is to publish this content on your website and distribute it on social media sites like Facebook and Twitter to get more people talking about you online. You can use the Editorial Calendar template from HubSpot that includes a free marketing calendar template for small businesses with tips related to social media and blogging.

How To Do an Analytics Review

Analytics and marketing are a requirement for success. Creating an account on Google Analytics is free, so it’s worth looking at to see if any insights will help your business succeed in the future.

Google Analytics allows you to look at the numbers.

• How many visitors are you getting?
• Which social media channels or posts are driving traffic to your site these days?
• Do you have a lot of visitors coming to the site from search engines?
• What are your most popular pages, and what is driving these numbers up or down in traffic volume?
• A good source for analytics advice is Neil Patel’s blog. He has recently written articles about Google Analytics that show how he used it with his own company to drive more leads and how he used the data from it to improve his marketing efforts.

I strongly suggest that you look into purchasing a Google Analytics course that will help you set up your own business account. A good course will show you how to set up your Universal Analytics Account and the new GA4 Account.

You will also learn how to connect it to your website with Google Tag Manager and create filters and goals to provide you with the metrics needed to see how your online presence is doing.

How To Do a Marketing and Digital Campaigns Review

By analyzing your marketing and digital campaigns, you’ll be able to see which are working and which aren’t.

Here are some questions that you need to answer:

• What marketing strategies have been working for you recently?
• Are there any changes that need to be made to increase conversion rates (like switching up the wording of a call-to-action)?
• Have you set up an effective sales funnel?

Are you using social media to incentivize people to take certain actions on your site, like filling out a form or signing up for the newsletter?

If not, this might be something worth looking into. A good marketing course will also show how to do all of these things efficiently and in minimal time.

The first thing that should go into your marketing audit is the management of all email lists. Do people actually want these emails? Or, do they just get them because it’s what you’re used to doing? If not, unsubscribe those who have not opened any of the emails in the last six months.

The next step is to get a handle on your social media and analyze which are doing well–and then you can focus more of your marketing dollars in those areas while pulling back from ones that aren’t working.

Start by checking traffic sources for each campaign to see what’s driving new visitors to your site.

Then, go down the list of campaigns and figure out which are generating leads or other actionable metrics. Next to these, place a number that represents how many conversions you’re getting per month. Now tally up all those numbers (lead generation + conversion) and divide by desired monthly goal for each campaign type, so you know how many campaigns you need to be running.

The final step in reviewing marketing and digital campaigns is looking at individual outreach efforts–like guest blogging, email marketing campaigns, and outreach to influencers.

By looking at the campaign metrics for these efforts, you can see which are working better than others–and then redirect resources accordingly.

Social Media Presence Review:

These days, it’s more important than ever to have a strong online presence on sites like Facebook, Twitter, or LinkedIn if you want your business to grow in the digital age. These platforms can be used for marketing purposes and customer service issues (e.g., answering questions on the spot).

Here some questions that you need to ask yourself about social media

• Are you active on social media?
• Do people come across your content while scrolling through their feed with ease?
• Is the quality of your posts high enough to keep them engaged and interested in what you’re saying?
• Are you sharing other articles that are relevant, or do they all seem like self-promotion?
• You also need to make sure that you are monitoring your social media content for any potential problems.

If something is going wrong, then it might be time to switch up how often you post or what type of posts you’re posting (e.g., moving from a mix of images and text-based posts to all text).

How To Improve Your Social Media Presence

It’s important to make sure your company is using social media in a way that aligns with its goals and values. This includes content, strategy, storytelling techniques, tone of voice, etc.

Your social media posts should be engaging and interesting to make sure people stay engaged with your company.

If you want more traffic, it might also be time to change up when you post on social media (e.g., posting in the morning or at night).

To get started strategizing for success, consider these questions: What content should we post? What tone do we want to set, and how will that affect our strategy?

What channels should be included in a social media audit:

• Facebook
• Twitter
• LinkedIn
• Instagram
• Pinterest
• TikTok
• Tumbler
• Reddit
• Quora

LinkedIn is not an easy site to use, but it’s a top-rated networking tool for professionals. If you’re serious about your business becoming successful and making valuable connections with other businesses and potential employees, then LinkedIn should be included in this audit.

You need to make sure that all of the other social media sites are also being managed well. For example, if you have five Twitter followers but three of them come from a single tweet, and the other two tweets didn’t get any engagement at all, then your strategy might need to change.

Your company’s goals should be in line with their strategies on each site as well–or else it can lead to confusion.

Online Directory Review:

Another important part of your online presence is making sure you are listed in the right directories, like Google Maps (or Apple’s equivalent), Yelp, and foursquare. If not, this might also be an indication that your SEO needs work or that there’s a bug on one of your pages.

Questions You Need To Answer About Your Online Directories

• Do you show up on directories like Yelp and Yellow Pages?
• Is your information on these directories correct, such as name, address & phone number, also known as NAP?

If not, it might be time to start figuring out how you can get listed there. This will also help with your SEO.

How To Improve Your Online Directory Presence

Directory listings are necessary for business success. But sometimes, they can be a pain to set up and maintain, which is why you need an expert who specializes in this type of thing on your team.

To get started with improving your online directory presence, consider these questions:

• Which directories should my company list our name, address & phone number?
• What do I need to provide for these directories?
• What are some of the most important things to consider when managing directory listings?
• Is your contact information correct across all of your citations?

Consider getting your website listed on all of the most popular online directories like the ones I mentioned above. Still, you should also look for niche-specific and local directories that can give you a competitive edge. I suggest that you sign up with a business listings service to take full advantage of a team to set up your citations.

How To Do an Online Reputation Audit

Reputation management is an issue that many business owners don’t think about until it’s too late. They’re trying to control damage after a negative review, or social media post has already been sent into cyberspace.

Here are some questions you need to answer about your online reputation.

• What are people saying about your company online these days?
• Is the feedback you’re getting positive or negative?
• Do you have a way to monitor any mentions of your company in one dashboard?
• How To Improve Your Online Reputation
• People typically don’t want to think about their online reputation until there’s a problem, but it deserves your attention. If you find yourself being the subject of negative reviews or social media posts too often, then it might be time to start figuring out what changes need to happen for your business’ survival–or else it will be too late.

If you don’t know where to start with an online reputation audit, then ask yourself these questions:

• What is your company’s current status?
• Are we doing anything to protect our brand on the internet (e.g., monitoring)?
• What are some of the most important things to consider when managing online reputation management?

How To Protect Your Online Reputation

You can’t control what people say about your company, but you don’t have to be a victim. Here are some of the most important things to consider when managing online reputation management:

• Is it necessary for my business?
• What type of monitoring do we need – content or social media?
• How often should I monitor our brand?
• What are the most important things to consider when monitoring our online reputation?
• What do I need to know about social media monitoring and content monitoring tools?

Don’t let your business fall victim to a negative review or social media post that could have been prevented. Take the time to think about your online reputation before you need it, and then start implementing some of these changes as soon as possible.

Expert Tip: Monitoring is an important part of protecting your business’ online reputation because not only will monitoring help gauge how well your reputation is doing, but it will also help you take action when necessary. You can sign up with an online reputation management service that will set you up with your dashboard and will be notified of any changes or brand mentions on your online presence.

How To Do a Customer Reviews Audit

Analyzing your customer’s feedback is a valuable marketing technique that can help your business grow and improve.

Here are some questions you need to answer about customer reviews:

• Do I see any trends or patterns in the feedback?
• What’s our overall star rating (positive, negative)?
• How many positive/negative reviews do we have for each product category?
• What are the most popular words people are using to describe our company and products?
• What are some of the most common complaints or compliments customers have about us?

A comprehensive audit of your online presence will show you the highest priorities issues for optimizing your online presence.

Expert Tip: Feedback from your customer is an essential part of understanding what you’re doing right, but it can also tell you where improvements need to be made. With a thorough review of your customer feedback, you’ll be able to take the appropriate steps to improve your business.

How To Improve Your Customer Feedback

If you’re looking to improve your customer feedback, it’s important to know what people are saying about your business. If you find yourself being the subject of negative reviews or social media posts too often, then it might be time to start figuring out what changes need to happen for your business’ survival–or else it will be too late.

Google My Business Listing Review:

A Google My Business listing has to be created for your business, a free service by Google. This will make it easier for people looking for your services on mobile devices or searching online to find you and show up in search results like Maps.

When analyzing your Google My Business listing, ask yourself these questions:

• Is your business listed on Google My Business?
• Does the phone number list lead directly to a live person when called?
• Do we have an accurate physical address and hours of operation that are shown in Google Maps search results for my location (make sure you verify this)?
• Is there any incorrect or incomplete information on the listing, like misspelled words or an incorrect phone number?
• Does the Google My Business listing have a clear, descriptive photo of your business in it (a good idea would be to take one)?
• Is there any mention of our social media channels like Facebook or Twitter if they exist?
• Do we have different hours than what’s on the website and/or Google My Business listing?
• Is there any mention of whether or not we’re open for special holidays, like MLK Day?

How To Improve Your Google My Business Listing

Be sure that your company is listed on Google’s directory for local businesses. This will help people find you quickly and easily when they’re looking online, so it’ll be more likely that they’ll become a customer! 

• The main things that need to happen are:
• Adding photos of your business
• Adding a video (if your business has one)
• Adding a phone number
• Updating your hours and operating days
• Editing the information on Google My Business Listing
• Whether it’s editing photos or making sure you’re adding accurate contact information, there are many ways you can improve the online appearance of your business. The more places where people see that they’ll get correct and helpful info from

Creating an accurate description of the services offered by your company and what it’s like to work there, among other things. I suggest you pay an expert to optimize your Google My Business listing to get your business ranking on Google Maps, which can bring in lots of organic traffic and increase your revenue.

What’s the Best Strategy for My Business?

The first step is to do a website audit and see what you need to do with your online presence. Begin by creating an editorial calendar, which will tell you how often you should publish new content to build authority and attract traffic from search engines. You can also start developing keyword-rich content by using Google’s keyword planner.

Analyze your business website and make sure you’re publishing the right kind of content, not just spamming blog posts with keywords in them that don’t add value to what people want to read about on your site. If you have an e-commerce store, be sure to take a look at your product pages. Are they descriptive, and does the content on them match what’s being said in your ads?

Next, take a hard look at your SEO strategy and make sure you’re creating high-quality backlinks by writing for websites that are relevant to the industry you serve. If there are blogs or popular sites with an existing community that your target customers would be interested in, you can also start pitching them articles for publication.

You should make sure to measure how the traffic is coming into your site and where those visitors are going after they arrive on a particular page. If there’s one thing that’ll help with online marketing strategy development, it’s analytics! This will give you a better idea of what’s working and what you should spend your energy on.

Now that you’ve identified the areas where the most work needs to be done, it’s time to plan a marketing strategy for success! You can use this as an opportunity to market more effectively by identifying which channels generate leads or revenue without really having a specific strategy in place. For example, if your business has been around for a while, you might have an established customer base, but not so much on social media. A marketing strategy for success would be to spend more time creating and managing posts across social networks like Facebook or Twitter to attract new customers.

If your business is focused mainly on e-commerce, you might want to prioritize developing a mobile website because this will allow people who are on the go the ability to access your site. You should also consider creating an app for them to download on their phone, which will allow you to offer exclusive promotions and deals that they can’t find anywhere else!

If you’re a blogger looking for more exposure or want people reading what you publish (otherwise known as establishing authority), then it’s time to start building relationships with other writers. You can do this by following them on social media and sharing their content with your followers, or even reach out directly via email if you want a more formal relationship.

In addition to all that, it’s important not to forget about the time-consuming task of responding politely in person when someone takes the time to post a review on your site. These reviews can sometimes be the deciding factor for a potential customer when looking at what to buy, so you mustn’t alienate them and keep in touch with what people are saying about your business online!

Final Thoughts on How To Audit Your Online Presence

After reading this article, you should have a basic understanding of what an online presence audit is and how it can help your business. An online presence audit will give you the information needed to make informed decisions about allocating time and resources for marketing activities. If, after reading this blog post, you are interested in having us conduct an online presence audit for your own company’s website, please contact our team today! We would love to hear from you!